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  1. 2011 Recipient: Lady Gaga

    Lady Gaga at the 2010 MTV Video Music Awards

    It's safe to say that Lady Gaga is the world’s most talked about entertainer. With her groundbreaking live performances, outspoken nature, extravagant costumes, and an utter devotion to her art and "little monsters," Gaga isn't only a force of creative energy, but a force to be reckoned with.

    But the world's already aware.

    The post-modern queen of pop embodies everything "Always Next, Forever Now," with five Grammy Awards amongst twelve nominations, two Guinness World Records and the estimated sale of 15 million albums and 51 million singles worldwide. She was the top selling artist of 2010 ranking her as the 73rd Artist of the 2000s decade.

    And her flair doesn't end there.

    Billboard named her both the "2010 Artist of the Year" and the top selling artist of 2010 ranking her as the 73rd Artist of the 2000s decade. Gaga has been included in Time's annual "The 2010 Time 100" list of the most influential people in the world as well as Forbes' list of the "The World's Most Powerful Celebrities" in the world. Forbes also placed her at number seven on their annual list of the world's "100 Most Powerful Women."

    Gaga's debut studio album, "The Fame," was an instant commercial smash and achieved international popularity. Her follow-up EP, "The Fame Monster," allowed her to embark on a second global headlining tour, The Monster Ball Tour, just months after having finished her first tour. Her second studio album, "Born This Way," is scheduled for release on May 23, 2011. Lady Gaga's contributions go beyond the music industry, though. She’s a social media superstar, a fashion icon, a LGBT advocate (and gay icon, obviously), and a self-proclaimed "martyr for show business." In short, she’s a pop culture trailblazer.

    Gaga is a fetishized artist in the word's truest definition -- a truly committed performer, entertainer, advocate, and -- above all else -- she's very much NOW. Get 'em, Gaga.

    Watch Video Interviews with Lady Gaga »


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