A beautiful commercial for the Scandinavian electronics store Elgiganten is perfectly portraying the spirit of the season.
The ad shows a family bustling around a living room that is full of the joy of Christmas, except for a transgender teen who is clearly struggling to feel comfortable among the rest of the family.
The dad gets up to give his child a gift, and her look after opening it should serve you a heavy helping of holiday happiness.
The company says the slogan, "Let the gifts talk," is a reminder that your Christmas present has the ability to say "big, important, beautiful and hopeful things."
With a Valentine's Day ad promoting equal love earlier this year, Elgiganten is proving that inclusivity is at the top of its wish list.
Watch the ad below.