Gay Dads Obsess Over Baby's First Haircut In Luvs Diapers Commercial

"Feather maybe around the ears?"

Two dads nervously hover over the barber during their child's first haircut in an adorable ad from Procter & Gamble for Luvs Diapers.

The spot plays on the idea that parents are less obsessive once they have their second child, opting for a bowl cut for baby number two by the end of the clip.

Procter & Gamble has been a long time supporter of gay rights, including publicly coming out in support of marriage equality back in 2014.

That same year, the company produced an ad for Tide that featured a gay couple playfully bickering about their laundry.

Earlier this year, Procter & Gamble took their inclusion a step further by bringing visibility to India's transgender community in a powerful commercial for Vicks.