FIFA has fined the Mexican football federation over Mexico fans chanting a homophobic slur during the team's World Cup match against Germany.
Mexico upset Germany 1-0 on June 17, a victory that was marred by the "puto" chant yet again making an appearance during an opponents' goal kick, leading FIFA to open disciplinary hearings.
It decided to hit the Mexicans with a $10,000 fine for what it called “discriminatory and insulting chants.”
Mexico fans also chanted the slur during the World Cup four years ago, and during qualifying matches leading up to the games in Russia, resulting in a total of 12 sanctions, ten of which carried fines, Reuters reports.
Journalist Danny Armstrong also captured fans another anti-gay slur, "maricón," outside of the stadium after the win.
Argentina and Chile have also been fined, and the chant has shown up in the United States, including at a recent LA Galaxy Pride Night game.
Players have urged fans not to engage in the behavior, even releasing a video in 2016 pleading with fans to stop, but it has persisted.
“To all Mexican fans in the stadiums, don’t shout ‘Puto,’" Mexican striker Javier Hernandez (above) posted on Instagram. “Let’s not risk another sanction.”
Some advocates, such as Outsports' Cyd Zeigler, has called on FIFA to levy stricter sanctions, including stopping matches and clearing the stands when the chant breaks out, or even mandating the team play to an empty stadium from the start of the game.
“They have done this many times due to racism, and failing to take the same action against Mexico now sends a clear message that the soccer world refuses to take this seriously,” he wrote.
Mexico's next match is against South Korea on Saturday, June 23.