AdWeek put RuPaul on the cover of its latest issue, declaring her the Queen of Product Placement for the way RuPaul's Drag Race has expertly woven advertisers into the show. (What, you thought that Form Decor furniture just showed up one day?)
“When integrations are done well, both the brand and show are elevated,” says Amy Wigler, VP for integrated marketing at Logo. “If it’s done right, you’re buying the credibility of the show, it’s transferred to the brand, and it furthers the storyline.”
The production has been plagued by setbacks since it was first announced: Sacha Baron Cohen, who was initially cast as the flamboyant rocker,was replaced because producers found him too "distracting," and original director Dexter Fletcher quit the film this spring over creative differences.
Another possible source of tension: Brian May and the remaining members of Queen, who are backing the project, reportedly want to focus on the period around Live Aid and not deal with Mercury’s sexuality or his death from AIDS.
"I had been openly gay since I was at Channel 7," he says. "I just never took it on as a topic. I never sat down and talked to someone about it." Now with the Weather Channel, Champion says coming out to his Marine father years ago was't easy. "My dad was not as supportive. I remember him saying to me, 'I cannot support this lazy lifestyle choice."
The two went without speaking for some time but reconciled when Champion's father was battling cancer. "I remember standing on the back deck of their house in Texas, and he reached out and touched me and he said, 'I'm so proud of the man that you became,'" Champion says, becoming choked up. "That's my favorite minute with my dad."
TheWrap reports that E! is expanding its prime time roundtable show,Live from E!< and adding out personality Ross Mathews as a panelist.
The show, which started online and then became a once-a-week broadcast, will start airing Monday through Wednesday starting in September.
The network cancelled Mathews' solo show, Hello Ross, leaving his schedule fairly open these days.