Scott Culley, brother-in-law of Arrow actor Colton Haynes and husband to Colton's brother, Joshua Haynes, has launched a clothing line called Gayby Apparel for kids with LGBT families.

The 27-year-old actor, who recently alluded that he may be gay himself, posted a word of encouragement for his fam on Tumblr.

"I’m so incredible proud of my brother’s husband @scottculley for launching @gaybyapparel!" he wrote. "I can’t wait to watch this brand sky rocket :) Go shop online & get the word out there :)"

Sections on the brand's new website boast t-shirt styles for babies, toddlers, men and women that feature phrases similar to the cutesy puns you'd find on standard children's clothing, except more inclusive for children with diversity at home.

A description on the website reads: "Gayby is an alternative to the cheesy, poorly-designed, pride-inspired rainbow adorned LGBT children's apparel. We wanted to create a fun way to communicate the love we have for our families and to make our families more visible for every day of the year."

A note on the brand's "about us" page says the company is "just starting out," and asks anyone with ideas to reach out and share them. "We are making shirts for our community and we'd love to have your input!!" it says.

You can check out Gayby Apparel online at Gayby.LGBT.