Netta Barzilai's "Toy" Is Quirky, Campy And The 2018 Eurovision Frontrunner

The worldwide hit was co-written by gay composer, Doron Medalie.

The 2018 Eurovision competition is just around the corner, and we have already seen some strong contenders from the U.K. and Ireland, but fans are saying that Israel's song might be the one to beat.

"Toy" by Netta Barzilai is a quirky dancefloor filler that features a catchy chorus and clucking. Yes, like the sound a chicken makes.

Listeners are either loving or hating it, but it has definitely caught on around the world. The music video for the song currently has close to six million views on YouTube and the song has already hit number five on the iTunes chart in Spain.

Even a Ugandan group called Spoon Youth was filmed doing a choreographed dance to the song with the caption: "For us, the song already won!"

Not only does Barzilai look super fierce and fun, but her song was written by Doron Medalie, a gay composer, who co-wrote the track with his producer partner Stav Beger.


"This year it’s Israel’s 70th anniversary, and it has been 20 years since Diva (Dana International’s winning song for Israel in 1998)," Medalie told Gay Star News. "We really want to win this. Just think how fun it will be having a Eurovision in Israel next year!"

Medalie says that Eurovision is "my life, is my DNA," and it should be since this is the sixth Eurovision he has been a part of.

There are various reaction videos of "Toy" online, ranging from gasp-inducing love to annoyance. Do you stan?

One thing is for certain: Israel is keeping it camp at this year's Eurovision.

The Eurovision finals are set to air on May 12.

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