Though it was the first to publicly state its stance on full trans-inclusion in public bathrooms, Target is now being joined by other retailers who are starting to weigh in on the question of trans rights.
Early last month, in the face of anti-LGBT legislation out of North Carolina and Mississippi, Target released a statement affirming its commitment to allowing trans people to use whatever bathroom makes them feel comfortable.
Though many praised the announcement, some customers, spurred on by the conservative hate group American Family Association, vowed to boycott the store until it changed its policy. Now, other brands have begun to voice their opinions on the matter.
Starbucks, Hudson's Bay Co.—parent company to Lord & Taylor and Saks Fifth Avenue—and Barnes & Noble have all come out in support of trans people's rights to use the bathrooms that best align with their gender identities.
Representatives from the three companies shared their bathroom policies with USA Today.
"HBC respects and affirms each person’s right to self-identify and access facilities that reflect their gender identity," said spokeswoman Tiffany Bourré.
Starbucks spokeswoman Jaime Riley stated that the company is "looking into additional opportunities to have more gender-neutral signage in our restrooms where jurisdictions allow it."
"As a company, Barnes & Noble treats all employees and customers with dignity and respect," spokeswoman Mary Ellen Keating said. "For our transgender employees and customers, that means that they are allowed to use the bathroom of the gender they identify with."
As of this writing, none of the aforementioned companies have commented on the petition launched at Target.