Taking HRC's frequently used slogan "Love Conquers Hate" and translating it into Cyrillic, the shirts are a call to action to raise support for those affected by Russia's "gay propaganda" laws. It's an especially timely campaign, since we're less than 100 days away from the Winter Olympics in Sochi.
The goal of the campaign is to get the International Olympic Committee to call for a repeal of the homophobic measure before the games begin.
"We're creating a grassroots campaign to show solidarity with our Russian brothers and sisters and expose the heinous laws in Russia," says HRC's Ty Cobb, who explains that proceeds from the shirts will help on-the-ground LGBT groups in the former Soviet Union.
Celebrities have gotten on board and donned the shirts, including Wentworth Miller, Jonah Hill, Fergie, Kelly Osbourne, Tim Gunn, Andy Cohen, Andrew Rannells, Ricky Martin, Kevin Bacon, Jamie Lee Curtis and Jason Collins.
You can pick up a "Love Conquers Hate" shirt online at HRC.org or (very soon) at an HRC store near you. And be sure to post photos of yourself modeling the tees with the hashtag #LoveConquersHate.
Check out more celebrities sporting Love Conquers Hate shirts below
Amanda Leigh Dunn and Tamryn Manning
Olympic soccer players Lori Lindsey and Megan Rapinoe