One Million Moms Is Boycotting H&M Because This Cisgender Woman "Appears To Be A Man"
H&M's new inclusive ad campaign celebrating women is being boycotted by One Million Moms, and the only thing more ridiculous than the boycott itself is the reason behind it.
The new ad is part of H&M's "She's A Lady" campaign, and it features a variety of diverse women including a same-sex couple, transgender model and Transparent actress Hari Neff (below), and highly decorated Norwegian boxer Fatima Pinto.
In an initial statement announcing the boycott, the hate group listed a number of "inappropriate and unnecessary" things in the commercial including the same-sex kiss, "skimpy lingerie," and Pinto, who is cisgender but "appears to be a man dressed as a woman."
"1MM is not sure of H&M clothing company’s thought process behind their new television ad, but if they are attempting to offend customers and families, they have succeeded," the hate group wrote, urging others to "take action" by contacting H&M to demand they stop airing the ad.
"H&M Marketing Team may have thought this type of advertising was politically correct, but not only is it disgusting and confusing for children, it is pushing the LBGT agenda."
The organization updated their statement to not include Pinto after learning she is a cisgender woman, but either way, H&M remains unfazed.
"We want to show H&M is all about inclusiveness and diversity," a spokesperson told the Huffington Post. "We want to inspire customers to be true to self and dress their personal style. Everyone is welcome at H&M."
You can check out the beautiful ad below: