Four years since Channel Orange, Frank Ocean finally dropped his sophomore album Blonde Saturday night on Apple Music. The album comes after weeks of rumors, false release dates and even a visual album Endless that Ocean streamed on his website and Apple Music on Friday.
The 17-track release would have been enough for Ocean diehards, but the singer had another surprise up his sleeve: a pop-up shop at magazine stores in New York, Chicago, Los Angeles and London.
The store takeover stocked a free magazine called Boys Don't Cry that was a companion piece to Endless and Blonde featured work from collaborators like Tom Sachs, Nabil, Viviane Sassen, Kanye West and the editor-in-chief, Ocean. Inside the magazine was a CD copy of the Blonde album.
The magazine included a poem entitled "Boyfriend"
It also featured a personal essay by Ocean about the album, his love of his cars and his "subconscious straight boy fantasy":
After the release the Grammy winner took to Tumblr and posted a note thanking everyone who never let him forget that he had to finish making the album:
With tons of new music and a 360-page magazine Frank Ocean fans can finally sleep soundly tonight.