There are few things more iconic than Mickey Mouse ears, but the Disney parks' latest design has fans going wild.

As part of an exclusive in-park release out in time for Pride month, the "Mickey Mouse Rainbow Love" ears includes rainbow-striped ears and red cap, with a pair of interlocking Mickey hands embroidered in the shape of a heart and colored in like a rainbow.

The ears retail for $17.99 and are available for purchase both at Disney World and Disneyland shops. Hornet reports you can also call 407-939-5277 and order them by phone, and they are supposedly available on the Shop Disney site. (Though we couldn't find them).

The company has been increasing its LGBT representations in recent years: Films like the live-action Beauty and the Beast and Frozen have made subtle (sometimes frustrating) allusions to character's identities as gay men. In 2017, Andi Mack became the first Disney Channel show to include a coming-out storyline and a main LGBT character.

The rainbow ears are a hot commodity: Pairs are already selling on eBay for more than $30.