Taco Bell's Drag Brunch Is a Fierce Fiesta

An afternoon of queens and quesadillas at the Times Square Cantina.

When you think of drag brunch, fast food chains don't normally spring to mind, but Taco Bell is looking to change that.

Back in May, the Mexican restaurant kicked off a Taco Bell Drag Brunch tour, which sashayed into Cantinas around the country, with “Fire Tier” Rewards members, a.k.a. the biggest Taco Bell superfans, able to snatch up tickets before the general public. The first stop was in Las Vegas and then the party continued to Chicago, Nashville, and New York.

The latest show on the Drag Brunch tour took place on a recent Sunday at the new Taco Bell Cantina in Times Square. Drag brunches of course have queens, and some fierce performances, but would a brunch be without filling food and some shirtless hunks?

The extravaganza was hosted by Kay Sedia, an L.A.-based queen who kicked off the show by introducing her "Bell Boys," and after some interactive games between fans, it was time to bring out the other queens who would be serving it to the Taco Bell superfans.

Local New York legends, Pissi Myles, Jasmine Rice Labeija, and Zeta Jones, joined Kay onstage, forming a girl group lovingly referred to as the "Burrito Supremes." Kay then left the stage so the remaining Diablo divas could get the fiesta started with a lip-sync for your life to Lizzo's "Juice."

As the crowd continued to chow down on breakfast burritos, hash browns, and sip mimosas, it was then time for each of the queens to have their moment in the spotlight — but forget lip syncs, Jasmine Rice Labeija brought it with a live operatic performance that had the audience leaping to their feet, waving around their special drag brunch napkins.

Next up was Pissi Myles — who in addition to being a fierce live performer, also made headlines in 2019 when she attended the hearings for Donald Trump's first impeachment — dialed up the camp with a lively Bette Midler lip-sync, followed by Zeta Jones who dazzled the audience with high kicks and acrobatics, a trick made even more difficult in the crammed Cantina.

“We understand the importance of creating safe spaces for the LGBTQIA+ community and are thrilled to provide a unique experience that spotlights and celebrates the wonderful art form of drag and its influence in culture with their chosen families,” said Sean Tresvant, Global Chief Brand Officer at Taco Bell, in a statement when the brunches were announced.

In addition to bringing drag to different cantinas across the country, Taco Bell has also partnered with the It Gets Better Project:

“We are beyond excited to partner with Taco Bell and the Taco Bell Foundation to celebrate the LGBTQ+ community through the Drag Brunch experience and to collaborate on programming designed to engage LGBTQ+ youth around their career aspirations and future potential," said Brian Wenke, Executive Director of the It Gets Better Project.

The hour-long show concluded with the four queens performing a medley of songs, which included "Don't Cha" by the Pussycat Dolls, and the groovy '70s classic, "Afternoon Delight," which was appropriate, because what is a more delightful way to spend an afternoon than with campy drag queens and quesadillas?

The final stop on the Taco Bell Drag Brunch tour is Sunday, June 26 in Fort Lauderdale, FL.

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